Plasticolor steering wheel covers are specially formulated to eliminate the strong rubber odor that is associated with steering wheel covers. The Plasticolor Hello Kitty Steering Wheel Cover is attractive, well-designed, and durable and provides a snug fit that will not slip. This steering wheel cover does not fade even after regular use and exposure to sunlight. An added benefit of this rubber steering wheel cover is its reasonable price. It does not get heated in summer season and helps to keep your hands cool. This car steering wheel cover is very attractive and a must have for a Hello Kitty fan.