I purchased this TV at BJ's on January 20 for $399. It looked terrible at the store, but I ended up playing with the TV and noticed that someone had changed the settings on it, so i restored everything to its factory settings and the TV looked FANTASTIC. Brought it home and I am now enjoying all my shows in vivid High Definition. Although the picture is what caught my attention to purchase this TV, the sound quality on this HDTV is Excellent for an LCD. Definately better then Sony, Toshiba or Sharp. I have a 42'' Samsung Plasma TV in my living room, and I have to tell you, this TV I purchased for my bedroom has better sound and an equal if not better picture than the Samsung. Very surprised with this product. Plan on buying two more for other rooms of the house.