Ratings and Reviews

Customer Reviews for L'oreal Paris L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

L'oreal Paris L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

L'Oreal Paris Couleur Experte Express Hair Color is an at-home dual-system coloring kit that combines a permanent base with elegant highlights to complement your color. This product includes coordinated shades that blend to create a sophisticated, salon-like look. With just two steps, this permanent hair color will transform your hair in 30 minutes. It also comes with a multi-moisture creme conditioner to keep your hair soft and supple after coloring. Everything you need is included in the box. When you want experience professional-quality results at home, L'Oreal Paris hair color is a smart choice.
Average Customer Rating:
4.185 out of 5
4.2
 out of 
5
(286 Reviews) 285
Open Ratings Snapshot
Rating SnapshotOverall Rating Totals
5 stars
193
4 stars
31
3 stars
16
2 stars
14
1 star
32
Customer Recommendation78%224 out of 286reviewers would recommend this product to a friend.
Customer Questions & Answers:
1 Question | 1 Answer
Open Ratings Snapshot
Rating SnapshotOverall Rating Totals
5 stars
193
4 stars
31
3 stars
16
2 stars
14
1 star
32
Customer Reviews
Review 1 for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde
09/14/2012
By ,
27320
1 out of 5
1 out of 5
I will never use this product again. I have always done my hair, and other peoples hair. I've done highlights and just regular all over color. I have a lot of experience using home hair dyes.. I used this product in 2007 and it was the Chocolate Cherry Mousse. My hair looked seeeexy. I guess they changed something in the product...or maybe my hair changed after I had my daughter in 2010...because I used Vanilla Icing, and my hair looks like a salon threw up! I know how to do highlights, and I did them the right way, I mixed everything correctly, like I said I've been doing my hair on my own since I was 14, and the highlights didn't go all the way down. They are fine at the top and an inch down, they stop! I used the wand, and the finger applicator, which kept slipping and created even more of a mess!
My hair still is soft and smells great, the dark ash blonde came out almost right, but the highlights did not. I will never go with this color again! My birthday is in two days and my hair looks a hot mess!
Product Attributes:
Ease of Use
2 out of 5
2 out of 5
Recommends this product? No
Age:18 - 24
Gender:Female
Ownership:1 week or less
-2points
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Review 2 for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

2 thumbs up

02/22/2010
By ,
portland,OR
5 out of 5
5 out of 5
I have been using this product for a couple of years now. color 8.2 warm blonde. w/highlights. It makes my hair soft and shiny. It took a couple of trys to get the highlights in the corret way but am a pro at it now. I paid around 120-140 dollars for beauty shop and they turned me into a red head and had to return on 2 occasions. Now I pay like $12. or so and I love it. My friends want me to do theirs...no thanks but thanks! remember to do a pre-test . Some times we have coler in our hair that doesn't come out until we color it. I was afraid of it being brassy as this is what I was use to with home color/lighter...I was happy with the results and use it every 2 month and it also covers my gray.
Product Attributes:
Ease of Use
4 out of 5
4 out of 5
Color Appeal
5 out of 5
5 out of 5
Value
5 out of 5
5 out of 5
Quality
5 out of 5
5 out of 5
Recommends this product? Yes
Age:45 - 54
Gender:Female
Usage:A few times per year
+8points
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Review 3 for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

Love it !!

04/06/2010
By ,
Ft Myers Fl
5 out of 5
5 out of 5
This is a great product I have used it for years. Just take your time and it works every time. I did try a new product and had a hat on for two weeks, LOL Went back to this one and am very happy !!!!
Product Attributes:
Ease of Use
4 out of 5
4 out of 5
Color Appeal
5 out of 5
5 out of 5
Value
4 out of 5
4 out of 5
Quality
5 out of 5
5 out of 5
Recommends this product? Yes
Age:25 - 34
Gender:Female
Ownership:1 week or less
Usage:A few times per year
+2points
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Review 4 for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

This is the only hair dye I will ever buy

02/17/2014
By ,
Savoy, IL
5 out of 5
5 out of 5
I have long hair and this dye was perfect for my length and color choice. The key to this is to take your time and do the tiniest pieces of hair for the highlights like almost 10 pieces of hair at a time and go on the low end of the highlight time. I died the base dye the night before and let it dry and then the next morning I did the highlights so I wouldn't get tired and lazy. The conditioner I use once a week and it adds a lot of shine back to my hair. I can't believe the price and I've gotten so many compliments, people think its a professional dye job. Never going back to the salon except for a hair cut!
Product Attributes:
Ease of Use
5 out of 5
5 out of 5
Value
5 out of 5
5 out of 5
Quality
5 out of 5
5 out of 5
Recommends this product? Yes
Age:25 - 34
Gender:Female
Ownership:2 - 7 weeks
Usage:A few times per year
0points
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Review 5 for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde

Hate This Product!!!!!!!!!!

01/02/2010
By ,
Nashville, TN.
1 out of 5
1 out of 5
ok, this review is not for the color shown here but it is for this product. I'm not sure which one I don't like, maybe both. The color of the L'Oreal Couleur Experte I used was Cherry Chocolate Mousse. My hair was already a medium to light brown color. I wanted a change with some highlights and thought this looked pretty cool. It turned out to be a nightmare!!!
It looked NOTHING like the photo color on the box. Not even close. BEWARE...My hair was reddish purple. I mean BRIGHT and FLAMING. I was so embarrassed when I went back to the store to try and buy something that would correct the color. I will never EVER buy this product again NOR will I recommend it to ANYONE!
Recommends this product? No
Age:45 - 54
Gender:Female
Ownership:1 week or less
Usage:Never
-6points
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Ratings-Only Reviews for L'Oreal Paris Couleur Experte Express Hair Color, 7.1 Cooler Vanilla Icing Dark Ash Blonde
Based on the average of (281) ratings-only reviews
4.2 out of 5
4.2 out of 5
Product Attributes:
Value
4.1 out of 5
4.1 out of 5
Quality
4.2 out of 5
4.2 out of 5